Putting the Super into Car Supermarkets

We’ve all seen those car supermarket adverts shot in rows of cars with huge prices and wall-to-wall voiceovers. Well, Motorpoint wanted to do something a little different and be inspired by the Marvel superheroes so I jumped at the chance. Shot on anamorphics, we leant into the vibrant, colourful, widescreen look. Flares galore!

Production: Equinox | VFX: Flipbook | DoP: Ed Moore