Bringing a dancing bird to life

A great challenge to help bring Billy The Bird to life who’s proved to be a popular character for Go Outdoors amassing millions of views and now featured on store fronts, in print and on trucks. Well, with dance moves like this little bird, who’d blame them? It’s always a challenge to make a store look great on screen, but leaning into the warm sunrise colour palette allowed us to really give the location a unified look.

Voiced by the brilliant Will Mellor. VFX by Coffee & TV. Produced by Velvet Film for Driven and shot by DoP James Oldham.